Philip Morris International (PMI), a titan in the tobacco industry, is on a transformative journey. Known for its flagship brand Marlboro, PMI has been a major player in the tobacco industry for decades. However, in recent years, PMI has embarked on a bold shift towards a smoke-free future. This transformation is not just about changing products, but about redefining the very industry it has dominated. PMI’s vision of a smoke-free future is not just a corporate strategy, but a response to evolving consumer preferences and regulatory landscapes. Join us as we delve into the intriguing journey of PMI, a traditional tobacco company that’s pioneering a smoke-free future.
History of PMI
PMI has a rich history as a tobacco company, with its products being sold in over 180 countries. The company’s most recognized and best-selling product is Marlboro .
PMI’s Transformation Journey
Over the years, PMI has undergone a significant transformation. The company’s CEO, Jacek Olczak, has stated that PMI today is an entirely different company compared to when he joined. The products, people, and purpose of PMI have evolved over time .
Leadership and Vision
PMI’s leadership has shown courage, vision, and the ability to establish a new direction for the company. The company’s ambition is to move away from cigarettes and build its future around better alternatives .
PMI’s Product Portfolio
PMI’s product portfolio is diverse, ranging from traditional tobacco products to innovative smoke-free alternatives .
Traditional Tobacco Products
PMI’s traditional tobacco products include several leading international brands such as Marlboro, Bond Street, Chesterfield, L&M, Lark, and Philip Morris. These products are sold in 180 markets, with PMI holding the no. 1 or no. 2 positions by market share in many of these markets .
Leading Brands
Marlboro, PMI’s flagship brand, accounted for around 37 percent of the company’s total 2020 cigarette shipment volume. Other leading brands like L&M and Chesterfield also contribute significantly to PMI’s market presence .
Smoke-Free Products
In addition to traditional tobacco products, PMI has been investing heavily in the development of smoke-free products. These products are designed to provide nicotine without burning, making them a better alternative to cigarettes .
Investment in Smoke-Free Products
PMI has invested over USD 10.5 billion in the development, scientific substantiation, manufacturing, commercialization, and continuous innovation of its smoke-free products .
Range of Smoke-Free Products
PMI’s smoke-free product portfolio includes heated tobacco, e-vapor, and oral smokeless products. Some of the products in this range include IQOS ILUMA, IQOS ORIGINALS DUO, and BONDS by IQOS .
PMI’s Market Presence
PMI has a strong market presence, with its products being sold in over 180 countries .
Global Reach
PMI’s global reach is extensive, with its products being available in key cities or nationwide in 82 markets .
Market Share
Five of the top 15 international brands in the world are owned by PMI, demonstrating the company’s significant market share .
Controversies and Legal Issues
Like many tobacco companies, PMI has faced its share of controversies and legal issues.
Allegations and Lawsuits
PMI has been the subject of litigation and restrictive legislation from governments. There have been allegations of the company obfuscating scientific evidence around the health effects of its products . There have also been lawsuits alleging collaboration between PMI and supposedly independent organizations .
PMI’s Future Direction
PMI is committed to delivering a smoke-free future and is evolving its portfolio to include products outside of the traditional tobacco category .
Commitment to a Smoke-Free Future
PMI’s ambition is to increase the revenue from its smoke-free products to over two-thirds by 2030, with the ultimate goal of phasing out cigarettes completely .
New Ventures
Leveraging its scientific expertise and technological capabilities, PMI is also committed to developing new products in the wellness and healthcare space .
what is the history of philip morris international
Philip Morris International (PMI) has a rich history that dates back to the 19th century. The company was founded by Mr. Philip Morris, who opened a tobacco shop on London’s Bond Street in 1847 . In 1881, Philip’s son, Leopold Morris, partnered with Joseph Grunebaum to establish Philip Morris & Company and Grunebaum, Ltd. This partnership was dissolved in 1885, and the company became known as Philip Morris & Co., Ltd .
In 1894, the company was taken over by William Curtis Thomson and his family. Under Thomson’s leadership, the company was appointed tobacconist to King Edward VII and was incorporated in 1902 . The company began importing and selling English-made cigarettes in the U.S. through its sole agent, Eckmeyer, since 1872. The company’s most famous brand, Marlboro, was established and registered as a trademark during this period. The Philip Morris coronet logo was introduced in 1919 .
In 1919, the company was acquired in the United States and incorporated in Virginia under the name Philip Morris & Co., Ltd, Inc. By the end of the next decade, the company had begun to manufacture cigarettes . In 1954, Philip Morris & Co., Ltd, Inc. opened its first branch outside the U.S. in Australia. The company introduced the first “hard pack” in 1955 .
In 1987, Philip Morris International was incorporated as an operating company of Philip Morris Companies Inc., manufacturing and distributing products internationally outside the United States . In 2003, Philip Morris Companies changed its name to Altria Group. In 2008, Philip Morris International separated from Altria Group .
what is the mission of philip morris international
Philip Morris International (PMI) has a clear mission: to deliver a smoke-free future. The company is focusing its resources on developing, scientifically substantiating, and responsibly commercializing smoke-free products that are less harmful than smoking. PMI believes that with the right regulatory encouragement and support from civil society, cigarette sales can end within 10 to 15 years in many countries. The company is committed to acting ethically and fairly with its suppliers and partners, and it recognizes that the transition to smoke-free products will entail change for some of its stakeholders. PMI is ready to help them in this transition .
PMI’s mission is also to build a smoke-free future where all adult smokers who do not quit switch to new smoke-free products and abandon cigarettes. This is an ambitious goal that requires a profound transformation and new skills in every area of the business. For those who do not quit, PMI’s mission is to replace cigarettes with smoke-free alternatives .
PMI’s mission statement for 2023 is to deliver a smoke-free future and its vision is to create a better future. These goals are supported by a strong set of core values, including a commitment to science, innovation, and sustainability, as well as a focus on creating value for stockholders and shareholders .
what are the different products offered by philip morris international
Philip Morris International (PMI) offers a diverse range of products, with a focus on smoke-free alternatives to traditional cigarettes. The company’s product portfolio includes:
- Heated Tobacco Products (HTPs): These products, also known as tobacco heating systems and heat-not-burn products, heat tobacco instead of burning it. The most recognized HTP in PMI’s portfolio is IQOS, which heats specially designed tobacco units just enough to release a flavorful nicotine-containing vapor but without burning the tobacco .
- Vapor Products: These are electronic devices that heat a liquid containing nicotine and other ingredients into an aerosol, which the user inhales. The liquid does not contain tobacco .
- Oral Nicotine Products: These are non-combustible products that contain nicotine and are used orally. They are placed under the lip so that nicotine can be absorbed via the mouth .
- Traditional Cigarettes: PMI’s most recognized and best-selling product is Marlboro, a traditional cigarette brand. However, the company is actively working to replace cigarettes with smoke-free alternatives as part of its mission to deliver a smoke-free future .
Conclusion
Philip Morris International (PMI) is a company that has evolved significantly over the years. From being a traditional tobacco company, PMI is now focused on delivering a smoke-free future. Despite facing controversies and legal issues, the company continues to innovate and expand its product portfolio, demonstrating its commitment to providing better alternatives to traditional tobacco products.
Statistics:
PMI has a significant global presence, with its products being used by millions of adults worldwide. An independent research conducted on behalf of PMI showed that 43% of respondents were confused about smoke-free products. This indicates a need for more clear and accurate information about these products. As of 2023, 36.2% of PMI’s total net revenues came from smoke-free products, and the company aims to increase this figure to over two-thirds by 2030 .
FAQs:
- What is PMI’s mission? PMI’s mission is to create a smoke-free future by replacing cigarettes with less harmful alternatives .
- How is PMI using technology to achieve its mission? PMI is leveraging advanced technologies such as Cloud, APIs, Artificial Intelligence, and Machine Learning to drive its transformation towards a smoke-free future .
- What are some of the smoke-free products offered by PMI? PMI’s smoke-free product portfolio includes heated tobacco, e-vapor, and oral smokeless products .
- What percentage of PMI’s total net revenues come from smoke-free products? As of 2023, 36.2% of PMI’s total net revenues came from smoke-free products .
- What is PMI’s target for revenue from smoke-free products by 2030? PMI aims to increase the revenue from smoke-free products to over two-thirds of its total net revenues by 2030 .
- What is the public perception of smoke-free products? An independent research showed that 43% of respondents were confused about smoke-free products, indicating a need for more clear and accurate information .
- How many brands does PMI sell? PMI sells over 160 brands, with Marlboro being the world s best-selling international cigarette. The smoke-free portfolio is led by the IQOS heat-not-burn product .
- When was PMI incorporated? PMI was incorporated in 1987 and has been a separate entity from Altria since 2008 .
- What is PMI’s stance on underage tobacco and nicotine use? PMI takes a firm stance against underage tobacco and nicotine use and is committed to responsible marketing practices .
- What is PMI’s approach to sustainability? PMI is committed to reducing its environmental impact and has set a target for net-zero greenhouse gas emissions across the value chain by 2040 .
Books:
PMI has a comprehensive library of publications that includes peer-reviewed publications, books, book chapters, and clinical studies. These publications provide detailed insights into PMI’s research and development efforts towards creating a smoke-free future .
Sources of information:
PMI’s official website and its various sections provide a wealth of information about the company, its products, and its initiatives towards a smoke-free future https://www.pmi.com/careers/areas-of-work/information-technology
https://www.pmi.com/markets/jordan/en/everyone-deserves-to-know-the-facts
https://www.pmi.com/faq-section
https://www.pmiscience.com/en/research/publications-library/
https://www.pmi.com
https://www.pmi.com/investor-relations/faq
https://www.pmi.com/who-we-are/our-views-and-standards
https://www.pmi.com/investor-relations/overview
https://www.pmi.com/our-initiatives/itstime/it%27s-time-to-talk-facts
https://www.pmi.com/faq-section/about-us-faq
https://www.pmi.com/our-business
https://www.pmiscience.com/en/research/facts-and-figures/
https://www.pmi.com/faq-section/sustainability.
Citations:
PMI’s official website and its various sections are authoritative sources of information about the company and its initiatives https://www.pmi.com/careers/areas-of-work/information-technology
https://www.pmi.com/markets/jordan/en/everyone-deserves-to-know-the-facts
https://www.pmi.com/faq-section
https://www.pmiscience.com/en/research/publications-library/
https://www.pmi.com
https://www.pmi.com/investor-relations/faq
https://www.pmi.com/who-we-are/our-views-and-standards
https://www.pmi.com/investor-relations/overview
https://www.pmi.com/our-initiatives/itstime/it%27s-time-to-talk-facts
https://www.pmi.com/faq-section/about-us-faq
https://www.pmi.com/our-business
https://www.pmiscience.com/en/research/facts-and-figures/
https://www.pmi.com/faq-section/sustainability.